![]() In addition to stoking its retail-adjacent profit center, Amazon's new Buy with Prime option offers subscribers a reason to hang onto their Prime membership, which also got more expensive this year. "Buy with Prime is one of the initiatives it hopes will provide a new avenue for success." ![]() "With growth from its core retail business slowing, Amazon is looking for new ways to bolster revenue," GlobalData Managing Director Neil Saunders said in emailed comments. In a week, Amazon marketplace sellers face a 5% fuel and inflation surcharge, on top of fees already hiked in January Meanwhile, its marketplace, responsible for selling most of the goods available through its site, is lucrative thanks to fees covering sales, fulfillment and advertising. The company recently shut down much of its brick-and-mortar fleet outside of its Whole Foods grocery locations. "It's been coming for a long time," Rick Watson, founder and CEO of RMW Commerce Consulting, said by phone. "They doubled their fulfillment network last year, and it was pretty obvious that, based on that, they were going to open up their fulfillment platform to non-Amazon merchants."īesides its obvious non-retail operations like its Prime video streaming service or money-making AWS cloud service, the e-commerce giant seems more focused on monetizing its relationships with other merchants than on selling goods itself. ![]() Buy with Prime furthers Amazon's domination of retail, without having to operate much like a retailer at all. ![]()
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